QR-code-based Anti-Counterfeit Solution

Genefied offers a QR-code-based anti-counterfeit solution called GenuineMark that provides end-to-end traceability to protect brands from counterfeiting and fraud. Specifically, in the Wires and Cables industry, where counterfeiting is a significant concern, GenuineMark has proven to be effective in preventing the negative outcomes associated with counterfeit products.

Challenges in the Wires and Cables Industry due to Counterfeiting:

Increase in Counterfeits: Without an authenticated anti-counterfeit solution, brands in the wires and cables industry are highly susceptible to the infiltration of fake and counterfeit products, leading to disruptions in the market.

Poor Brand Image: The spread of counterfeits tarnishes the brand's reputation, leading to a loss of trust among customers.

Fall in Customer Base: Customers may shift to competitors due to poor experiences with counterfeit products, leading to a decline in the customer base and revenue.

Risk of Life: Counterfeit and cloned wires and cables pose safety risks to customers, as their poor quality can result in hazardous situations like fires.

Fraudulent Claims: Brands dealing with counterfeit products may have to bear additional expenses related to repairs and damages caused by the fake products.

How Genefied's GenuineMark Prevents Counterfeiting in the Wires and Cables Industry:

Anti-Counterfeiting Gear: The QR codes, especially the single-use nature and double-layer authenticity of GenuineMark, act as a first-line defense against counterfeiting.

Detect/Block Suspicious Movement: Parent-Child QR codes enable the detection of suspicious movements within the supply chain. Each unit inside a large carton is labeled with a unique QR code, helping to track each product individually.

Real-Time Authentication: GenuineMark's QR-code-based solution allows real-time brand authentication, empowering supply chain partners and increasing engagement with the brand.

Powerful Data Insight: QR codes facilitate digital databases and digitalized supply chain management, allowing brands to capture actionable product data for efficient marketing and strategic decision-making.

Unique QR Codes: Each QR code is unique and cannot be tampered with, copied, or imitated, ensuring the authenticity of the product.

Genefied's solution is designed to help brands effectively combat counterfeits and enhance supply chain management. By leveraging GenuineMark's fool-proof QR-code-based technology, brands can safeguard their reputation and maintain customer trust. If you are interested in implementing QR code labeling for your wires and cables, GenefiedTech can assist you with their anti-counterfeit solution.