Counterfeiting goods is a significant problem that has various negative implications for both brands and consumers. Here are some of the key issues associated with counterfeiting: Health Hazards: Counterfeit products, especially those in sectors like FMCG (Fast Moving Consumer Goods), auto parts, and liquor, can pose serious health risks to consumers. These products are often manufactured with substandard materials or in unhygienic conditions, compromising their safety and quality. Consuming or using such counterfeit goods can lead to adverse health effects, ranging from allergic reactions to more severe consequences. Negative Impact on Brand Image: Counterfeit products are typically sold under the guise of genuine brands, deceiving consumers into believing they are purchasing authentic items. When these counterfeits fail to meet quality standards or cause harm, it erodes trust in the brand. The association of a brand with subpar or dangerous produ...
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