Anti-Counterfeit packaging features

Track and trace: GenuineMark provides serialization of holograms and track-and-trace systems that combine authentication with traceability. This technology enables businesses to know the location and movement of consignments, making it easier to identify the source and provenance of products.

Product verification: GenuineMark utilizes QR codes based technology to provide unique codes for each SKU of a product. These codes are generated using advanced algorithms and are non-cloneable. Consumers and actors in the supply chain can easily scan the codes with a smartphone to verify the authenticity of the product. The system also allows for tracking and tracing the supply chain and provides analytics for market and consumer analysis.

Implementing smart technologies like GenuineMark's anti-counterfeit packaging can help prevent counterfeit products from flooding the market. While it may be challenging to completely eradicate counterfeiting, these technologies provide effective tools to protect brands and ensure consumer safety.

Tamper-evident packaging: GenuineMark incorporates tamper-evident features into their packaging to ensure that consumers can easily identify if a product has been tampered with or opened before purchase. This helps maintain the integrity and authenticity of the product.

Authentication labels: GenuineMark creates specialized authentication labels that are difficult to replicate. These labels can include holographic elements, unique patterns, or other visual features that make them highly secure and easily distinguishable from counterfeit labels.

Mobile authentication: With the GenuineMark app, consumers can authenticate products using their smartphones. By scanning the QR code or utilizing other mobile authentication methods, consumers can verify the authenticity of the product and access additional information or promotions related to the brand.

Secure data management: GenuineMark employs secure database management systems to store and track product information, authentication records, and supply chain data. This ensures the integrity and confidentiality of the information, making it difficult for counterfeiters to tamper with or manipulate the data.

Training and awareness programs: GenuineMark offers training and awareness programs to educate consumers, retailers, and supply chain partners about the risks of counterfeiting and the importance of purchasing and distributing genuine products. These programs help create a vigilant ecosystem that actively combats counterfeiting.