Genuinemark: Safeguarding the Cosmetics Industry from Counterfeiting while Boosting Trust and Growth

Genefied provides every item a unique, secure and traceable identity, which is applied on the product in the form of QR-code

Fake cosmetics not only harm consumers but also permanently damage a brand's reputation. Customers who have had a negative experience with counterfeit products often develop mistrust and are reluctant to purchase from the same brand again due to fear of encountering more counterfeits.


To address this challenge, Genefied offers a foolproof anti-counterfeit technology that can eliminate counterfeit products from the market within just five weeks of deployment. This technology helps brands protect their products, customers, and reputation. By implementing Genuinemark anti-counterfeit solution, brands can regain consumer trust and confidence in the authenticity of their products.


In addition to combating counterfeiting, Genefied solution also includes integrated consumer and influencer loyalty program software. This combination of anti-counterfeit technology and loyalty programs serves to attract new customers, encourage repeat sales, and foster brand loyalty. 

By rewarding customers and influencers for their loyalty, brands can strengthen their relationships with their target audience and enhance customer retention.


Overall, Genefied comprehensive solutions offer a powerful way for cosmetics brands to safeguard their products, maintain customer trust, and capitalize on the market's growth by leveraging loyalty programs to drive business success.

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